Boston, MA – OTOinsights, a One to One Interactive company,has released its second t=zero report, entitled ‘Player Engagement and In-Game Advertising,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to glean unique insights with regards to the design and dissemination of in-game advertising. Analyzing the results… Read More