Bio Mapping is a community mapping project in which over the last four years with more than 1500 people have taken part in. In the context of regular, local workshops and consultations, participants are wired up with an innovative device which records the wearer’s Galvanic Skin Response (GSR), which is a simple indicator of the… Read More
Archive for November, 2008
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
author: Mitchel Ahern – OTOLabs While a widget program can be as simple as a Flash movie and asyndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards. Click here to read the full iMedia Article written byMitchel Ahern of OTOlabs.
OTOinsights has released the second t=zero report entitled “Player Engagement and In-Game Advertising.” You can download the full report free of charge here. Excerpt: Analyzing the results from three separate physical traces in combination with eye tracking and interview data, the team of Indiana University School of Informatic’s researchers led by Shaowen Bardzell, Ph.D., Jeffrey… Read More
Boston, MA – OTOinsights, a One to One Interactive company,has released its second t=zero report, entitled ‘Player Engagement and In-Game Advertising,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to glean unique insights with regards to the design and dissemination of in-game advertising. Analyzing the results… Read More