Business Week published an article today regarding Neuromarketing in their Technology Section titled “What you Really Want to Buy“. Although the most of the article is rather light (as is most things coming from traditional reporters covering subject matter they don’thave a clue about), it does reference Roger Dooley (blog’s neuormarketingscience.com), Emsense (Quantemo competitior), and… Read More

Late last week I announced that I intended to partially update the definition of Neuromarketing in Wikipedia. Just a couple of minutes ago, I finally made my edits to Wikipedia and I have decided to post about it in order to detail the change and allow for comments, feedback, suggestions, etc. The old definition, which… Read More

Below is a partial definition of Neuromarketing that I plan to use to update the current Wikipedia page dedicated to the subject  (which I feel is a bit dated and too narrowly focused): Neuromarketing is a new field of research which uses medical technologies and scientific method to study consumers sensorimotor, cognitive, and affective response… Read More