Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption… Read More
Archive for 2008
Tuesday, December 9th, 2008 Tags: Emotion, Engagement, Internet Video, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
Boston, MA – OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform,the goal of the study was to study viewer engagement with internet video. Analyzing the results from various physiological traces in combination with… Read More
Tuesday, December 9th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
Bio Mapping is a community mapping project in which over the last four years with more than 1500 people have taken part in. In the context of regular, local workshops and consultations, participants are wired up with an innovative device which records the wearer’s Galvanic Skin Response (GSR), which is a simple indicator of the… Read More
Monday, November 24th, 2008 Tags: Bio Mapping, Emotions
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
Monday, November 24th, 2008 Tags: Emotion, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
author: Mitchel Ahern – OTOLabs While a widget program can be as simple as a Flash movie and asyndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards. Click here to read the full iMedia Article written byMitchel Ahern of OTOlabs.
Monday, November 24th, 2008 Category: Blog, Uncategorized No Comments
OTOinsights has released the second t=zero report entitled “Player Engagement and In-Game Advertising.” You can download the full report free of charge here. Excerpt: Analyzing the results from three separate physical traces in combination with eye tracking and interview data, the team of Indiana University School of Informatic’s researchers led by Shaowen Bardzell, Ph.D., Jeffrey… Read More
Tuesday, November 11th, 2008 Tags: Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Insight, otoinsights-posts No Comments