author: OTOi – Executive TeamE-mail is becoming one the most used forms of communication forboth consumer and business direct marketers. However, a recentsurvey showed that 80% of e-mail messages received today areUnsolicited Commercial E-Mail (“UCE,” a.k.a. Spam). As with anylarge movement involving commerce and large amounts of money,regulatory and legislative bodies have taken note of… Read More
Archive for August 29th, 2002
Thursday, August 29th, 2002 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Lynne Bolen, Vice President of Marketing Services for One to OneInteractive, has been invited to serve on the Executive Board ofthe Boston Interactive Media Association (BIMA) http://www.bima.org. BIMA, a non-profitorganization, was founded in 1998 to provide a forum forinteractive advertising professionals in the greater Boston market.The goal of BIMA is to unite those people who… Read More
Thursday, August 29th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
One to One is excited to announce the selection of Bluestreak as its new e-mail transmissionvendor. Approximately twelve e-mail vendors, includingDoubleClick’s Dartmail, ClickAction, MessageMedia, @Once, andBritemoon, were considered. Five of the twelve vendors were invitedto present their company’s capabilities in more depth. Following arigorous review process, One to One made its decision aftercarefully reviewing each… Read More
Thursday, August 29th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments