author: OTOi – Marketing Services TeamAccurate and relevant information is one of the most valuableassets of any organization. More specifically, clean and up-to-datedata, as well as properly maintained customer profile information,enables an organization to market more effectively, increase returnon marketing investment, build brand loyalty and prevent customeralienation. Quality data can enable an organization to make… Read More

author: OTOi – Technology TeamManaging customer relationships has come a long way in the lastseveral years. Customer history is tracked more closely and isinterpreted to help predict future behavior; preferences, rangingfrom product preferences to personal interests, are collected; andmessages and offers relevant to an individual customer’s needs aredelivered in a targeted fashion. While there has… Read More