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Archive for 2002

Web services — not just for geeks

author: OTOi – Executive TeamIf you’ve been paying even modest attention to Industry buzz, it’slikely that you’ve at least heard about web services. While much ofthe focus of the web services discussion has been in the areas ofcutting costs and supply chain integration, web services could alsohave a revolutionary impact on marketing and sales. This… Read More

 

Developing an interactive globalization strategy

author: Chuck Rittling – Project MangerIt’s likely that building a global Web presence is on the minds ofmarketing and sales managers at almost every large, globalorganization. In fact, by now, it’s likely more than just on theirminds. Perhaps they have been involved with globalization planningsessions, or even built some one-off “localized” Web sites. But,the question… Read More

 

Laura Pitone joins One to One Interactive: New SRM will lead State Street account

One to One Interactive is pleased to announce that Laura Pitone isjoining the firm as Senior Relationship Manager (SRM), working onthe State Street client account. Reporting directly to ChetGeschickter, VP of Relationship Management, Pitone will be focusedon providing delivery team leadership for State Street projects.She will also support One to One’s ongoing business development andrelationship… Read More

 

One to One's VP of Program Management serves as OPM3's new Deputy Program Manager

Bill Haeck, VP of Program Management for One to One Interactive,has been selected as the new Deputy Program Manager to lead theProgram Management Institute’s Organizational Project ManagementMaturity Model Program (OPM3). The vision of the program is to”create a widely and enthusiastically endorsed maturity modelrecognized worldwide as the standard for developing and assessingproject management capabilities within… Read More

 

Geo-targeting your online advertising

author: OTOi – Marketing Services TeamGeo-targeting online is becoming an increasingly valuable tool fornational marketers as they look for ways to tailor messages andofferings to customers living in geographically diverse areas. Inaddition, businesses focusing solely on certain geographiclocations are looking to geo-targeting to help them tailor messagesand offers to customers in their local areas with… Read More

 

One to One and Motorola iDEN are selected as a finalist in the 6th Annual @d:tech Awards for the category of "Best Wireless Campaign"

One to One Interactive’s mobile marketing campaign for Motorola’si85s handset has been named as one of three finalists in the 6thAnnual @d:tech Awards in the category of “Best Wireless Ad orCampaign”. The category awards ads or campaigns specificallydesigned for wireless devices such as PDA’s cell phones, etc. Theother two finalists in the category are Sony… Read More

 
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